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Mike Weinberger

Chief Franchise Officer

Mike Weinberger leads all franchise-related areas of Unity Rd., while overseeing day-to-day operations of the franchise. A culture creator and growth driver with around 20 years in franchising, his experience has been focused on growing emerging concepts into nationally recognized brands. Weinberger has been instilling his franchise knowledge into the cannabis space since 2018 and paved the path for bringing the franchise business model to cannabis – offering creative solutions to something many thought couldn’t be done. His tenacity has opened the doors to cannabis entrepreneurship through the Unity Rd. franchise opportunity.

Weinberger’s previous experience as CEO of Maui Wowi, 500+ franchise units worldwide, provides a comprehensive understanding of scalability and best practices that are required to implement the company’s operations in new states and markets. He was with Maui Wowi for eight years and led the franchise’s successful sale to Kahala Brands. He is also the founder and principal of Becheart Consulting, which specializes in aiding emerging franchise concepts. He graduated from the University of Denver Sturm College of Law in 2004. Trained as an attorney, his practice areas include franchise and real estate law with a focus on providing legal support to start-ups and small business owners.

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